Let's Make

innovation

happen

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Transforming Africa one Idyha (aɪˈdɪə) at a time.

About Us

We focus on investing in exceptional businesses transforming the African region. We address the funding, strategy and governance gaps often impeding growth and scalability. Our investment firms work alongside us to unlock critical capital, enabling great management teams to take their companies to the next level. Through these efforts, we are transforming the region one Idyha (Idea - aɪˈdɪə) at a time.

We focus on investing in companies that solve unique business problems in Africa. Our investment strategy for the region drives our selection, and our international experience helps to accelerate the growth of our portfolio companies. Our deep understanding of the region and professional networks enables us to prioritise the protection of our investor's capital by ensuring meticulous deal structuring and risk management.

Our Mission

To nurture the right relationships, processes, and systems between investors and innovative ideas by Africans. To nurture the right relationships, processes, and systems between investors and innovative ideas by Africans.

Let’s make it happen.

Integrity – ethical behaviour always
Excellence – high performance realised
Collaboration – working together for success and mutual value
Stewardship – safeguarding employees, investors, and communities
Diversity – focusing on individuals from all backgrounds
Focus – placing clients and investors at the heart of what we do
Adaptability – agile and open to change
Integrity – ethical behaviour always
Excellence – high performance realised
Collaboration – working together for success and mutual value
Stewardship – safeguarding employees, investors, and communities
Diversity – focusing on individuals from all backgrounds
Focus – placing clients and investors at the heart of what we do
Adaptability – agile and open to change

It's inevitable that tough situations will come up, but it's how you react that is the challenge

Patrick Collison

Our Focus Areas

We are dedicated to unlocking the potential and adding value in our selected sectors through strategic investments and expertise. We use a tailored approach, drawing on our extensive industry knowledge and ecosystem, to identify, nurture, and maximise the potential of businesses across different sectors.

With a proven track record of success, a team of dedicated experts, and a passion for making a difference, we help companies to thrive.

Our method is grounded in collaboration, innovation, and a comprehensive understanding of industry dynamics in Africa, ensuring that every investment brings lasting value to all stakeholders. This enables us to identify, support, and scale businesses that demonstrate strong growth prospects and align with our mission of job creation, economic growth, and return on investment.

Please explore our portfolio and contact us to learn how we can partner to achieve your business goals in your chosen sector.

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Making Value Happen

Our team possesses vast knowledge and experience specifically tailored to investment management, due diligence, and value creation in Africa. Our seasoned
professionals deeply understand the growth equity landscape and are committed to successfully guiding the complex terrain. We offer customised standalone services throughout the entire investment value chain to ensure that needs are met with precision and excellence.

Investment Strategies

Deal Sourcing and Origination

Due Diligence

Value Creation and Improvement

Exit Strategies

Risk Management

Regulatory Compliance

Investment Strategies

Investments in our chosen sectors require unique strategies and a keen understanding of market dynamics. We collaborate closely with key stakeholders to develop customised investment strategies that align with their goals and risk tolerance. Our recommendations are grounded in rigorous analysis, due diligence, and a forward-looking approach to capture opportunities in an ever-evolving African market.

Deal Sourcing and Origination

Our extensive network of industry connections allows us to identify promising investment opportunities and connect with potential targets. We go beyond traditional market research, actively seeking investments aligning with our client’s investment criteria and objectives.

Due Diligence

A cornerstone of our services is our rigorous due diligence process. Our boots-on-the-ground approach and 360-degree evaluation leave no stone unturned when evaluating potential investments. We assess target companies’ financial health, operational efficiency, and market positioning, ensuring well-informed decisions are made.

Value Creation and Improvement

Successful growth investments are about acquiring assets and enhancing their value. Our team assists in developing value-creation strategies that may include operational improvements, cost optimisation, revenue growth initiatives, and more. Our goal is to maximise the potential of each investment.

Exit Strategies

Whether through an IPO, a sale to a strategic buyer, or a secondary sale, we work with our stakeholders to develop and execute effective exit strategies. We guide timing, valuation, and positioning to achieve the highest possible investment returns.

Risk Management

The terrain in Africa can be uncertain. We work closely with key stakeholders to identify, assess, and mitigate risks. Our risk management strategies are designed to protect investments and minimise potential downsides.

Regulatory Compliance

The Investment landscape in Africa is subject to evolving regulations and compliance requirements. We keep key stakeholders informed about the latest regulatory changes and help them adapt to ensure their investments comply with the law.

You’re in Great Hands

Growth Experts, Patient Investors, and Seasoned Operators.

Our team comprises highly experienced professionals with a proven track record of successful investments and transformations across Africa. We leverage our extensive expertise in structuring deals, safeguarding capital and scaling businesses strategically to ensure that every project we accept succeeds. Our investment strategies are tailored to each project, and we conduct our proprietary 360-degree due diligence to provide financial returns and sustainable impact. Our team comprises experienced professionals with local and global exposure spanning over twenty years. We have a deep understanding of working in Africa and possess a vast professional network cutting across different sectors. This ecosystem is built on knowledge, skill, and a remarkable track record, reinforcing our commitment to the region and keeping us ahead of the curve. With this, we have established a robust foundation to foster trust, identify exceptional opportunities, raise funds, and deliver a positive return on investment.

Ola Adebowale

Executive Director

Rob Taiwo Picture

Rob Taiwo

Executive Director

Ola Adebowale Picture

Ola Adebowale

Founder/Managing Director

Stan Evans Picture

Stan Evans MBE

Chief Business Officer

Environmental, Social and Governance (ESG)

Our investment philosophy and practices in Africa are closely tied to Environmental, Social, and Governance (ESG) considerations. We understand the critical importance of ESG in creating a sustainable and responsible business environment and generating value for our investors.

Our investment approach integrates ESG considerations, and we are committed to promoting ESG compliance in our portfolio and industry. We prioritise investing in companies that uphold high standards of environmental responsibility, social consciousness, and governance transparency.

This approach helps us mitigate risks and promote sustainable, long-term returns for our investors.

At every stage of our investment process, we integrate ESG factors. We carefully evaluate each investment’s ESG risks and opportunities and actively seek opportunities demonstrating strong ESG practices. Our assessments include assessing a company's environmental impact, labour practices, supply chain integrity, and corporate governance. We work proactively to address any ESG-related issues.

Investing in Africa at a glance

$400B+
Size of African Market
3B+
Population by 2050
$400B
Size of African Market
$400B
Size of African Market

Let’s make your Idyha happen

Say Hello